The Digital Revolution Is Permanently Changing the Real Estate Landscape
The COVID-19 pandemic has caused a fundamental shift in how home sales are conducted. Instead of visiting a home in person, buyers are more likely to take an initial tour virtually. Furthermore, buyers and sellers are more likely to ask that documents be sent, edited, or signed digitally. Although the pandemic may have spurred these changes in consumer preference, this new normal is likely to remain in place even after it’s safe to venture outside again.
People Routinely Complete Transactions Through Digital Platforms
While real estate professionals have only begun to adopt digital tools, consumers have been completing transactions online for years. These days, it isn’t uncommon to order a pizza, buy a computer, or finalize a car purchase without going to the store or the dealership. Therefore, the average person isn’t going to be intimidated by completing a form on their phone instead of completing that task in their agent’s office.
Early Adopters Can Gain an Edge Over the Competition
By the end of 2021, there is a good chance that most real estate transactions will be conducted via online portals or similar tools. Therefore, now is the time for agents who want to expand their client base to start using them. Doing so can make an individual look like a savvy innovator who will do whatever it takes to meet a client’s needs.
Simplify the Process for Your Clients
The process of buying or selling a home can be a complicated one, and it’s an agent’s job to simplify that process as much as possible. One way to do this is to allow a person to complete multiple tasks with a click of a mouse or a smartphone screen tap.
It may also be possible to put related documents into a single file that a person can review, fill out and submit in a more organized fashion. In addition to streamlining completing a real estate transaction, keeping digital copies of relevant files ensures that they aren’t lost or stolen.
Don’t Forget to Focus on Developing Relationships With Your Clients.
The internet has made it easier for your clients to educate themselves about the process of buying a home. In minutes, they can find homes for sale in their area, submit a mortgage application or learn more about how much their agents make after a deal closes.
Therefore, to offer real value to an individual, you must get to know that person on a meaningful level. This can help ensure that your current customers come back to you the next time they want to buy or sell a home. It can also increase the chances that they will refer you to their friends or family members.
Over the next several years, real estate transactions will be conducted using online portals and other digital tools. If you want to remain competitive in a changing landscape, it is essential to learn how to use those tools and make the sale process easier for your clients.
A Better Way to Close with BNNServices
Since 2008, BNNServices has been trusted by title agencies, mortgage lenders, servicers, and consumers to perform loan and document signings in multiple languages across the country.
Unlike other signing services, BNNServices “touches” each and every file 8 or 9 times to ensure the process moves forward free of delays. That’s why we’ve completed over 250,000 signings in all 51 jurisdictions and maintained a closing ratio of 96 percent.
Ready to experience the BNNServices difference? Get started today!